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Marketing Strategy

We understand that scientists and senior managers have different remits; that clinicians and bench scientists are like chalk and cheese. Our scientific background helps us understand your products, and our experience of working with clients from industry, academia and government agencies means we know the challenges you face getting the word out to key decision makers and differentiating from your competitors.

SciForte works closely with senior management teams to develop strong corporate messaging, planning multi-channel marketing and communications campaigns which will help you to reach the right people in the right way. This includes assistance with:

  • Market analyses to aid pricing strategy and develop/refine key messages
  • Competitor analyses to provide insights into market scope and differentiation strategy
  • Identifying the most cost-effective ways of reaching your target audiences over the short, medium and long term

Marketing efforts can also be combined with ‘traditional’ PR where it can add value, help attract investment or position key personnel as thought leaders in industry.

To find out more about working with SciForte please get in touch via our contact page.